Move over Disney World… Budweiser is now officially King. It has always called itself the King of Beers, but now Budweiser has taken over the coveted interview mention by the winner at the end of the big game. Year after year, you would hear something like:“Peyton Manning, now that you have won the Super Bowl, [...]
All businesses, but especially small and medium businesses need a unique value proposition to compete effectively in the marketplace. Market leaders can be categorized as technology leaders, cost leaders and more, but a high tech or low cost solution that simply does the same as a bevy of other players will have only short term [...]
Small business is an integral part of most communities. SMBs have many faces. It can be the local hardware store owner, the auto repair shop you can trust, the doctor who will still see you on Saturday, and the garage door repair person who will come after hours. It’s the neighborhood restaurant owners who depends on [...]
SMB social media options can be overwhelming. There are obvious choices like Facebook and Twitter, but there are others like LinkedIn, Pinterest, YouTube, Google+, Instagram, Vine, and so many more smaller platforms. How can an SMB decide which social media sites to use? Questions to ask yourself about SMB social media 1. Where are my [...]
Small and medium sized businesses, particularly in the retail, food/beverage and entertainment industries get deluged by sales representatives of companies offering what they consider the Holy Grail of repeat customers… the loyalty program card. Popularized by the airline industry as “frequent flier” cards, the concept is now widespread and includes the consumer’s spending on credit [...]
Facebook is getting more and more difficult to love as a marketer, especially Facebook SMB marketing. The opportunity is great: • A fantastic forum that does not charge viewers • A site that subscribers check multiple times per day • Tools to analyze advertisement reach • Tools to segment target audiences Facebook ROI Problem So [...]
Pinterest recently announced plans to add a blue “Buy It” button to its repertoire. The idea is to take the social scrapbooking site and transform it into an ecommerce venue. Basically, take the consumer through the whole shopping funnel on one site… from initial idea to purchase. Pinterest Buy It Example Shopify recently [...]
At Marketplace Consulting Group, we LOVE Presidential election marketing. They have some of the best marketers in the world teaming up behind a candidate for a very specific period of time. Winner takes all. The Presidential election has always been a marketing campaign, but it was the 2008 Obama campaign that took a deep dive into [...]
Shark Week has grown into quite a marketing sensation. What started as a Discovery television event has developed into social media event. This year’s Shark Week happens to fall on the heels of several shark attacks on the East Coast. People are definitely talking sharks. Whether they are scared of sharks or in awe of [...]
