Marketplace Consulting Group delivers custom market research to help you understand your audience, assess competitors, and support clear, strategic choices.
UTILIZING INSIGHT AND INTELLIGENCE AS A COMPETITIVE WEAPON IN THE MARKETPLACE.FRANCHISE AND DEALER NETWORKS
Market Research & Competitive Analysis
Market Research Services
We specialize in qualitative research, tailored to your business goals and budget.
- Custom survey development and execution
- Deep insight interviews and focus group facilitation
- Analysis of customer needs, perceptions, and satisfaction
- Actionable recommendations based on research findings
- SWOT Analysis and Competitive Value Proposition Analysis
You’ll receive a report summarizing key insights and a battle plan outlining how to use the data effectively.
Lead the Market
Know what your competitors are doing, where you’re falling behind, and where you can take the lead.
- High-level competitive landscape reviews
- Detailed evaluations of digital presence (SEO, SEM, content, UX)
- Analysis of positioning, messaging, and market activity
- Custom-built scorecards highlighting strengths, weaknesses, and opportunities
- Battle plans with tactical recommendations to differentiate and outperform
PARTNERS IN SUCCESS
Our Clients
Research That Informs Results
We don’t just deliver data—we deliver direction. Every research engagement ends with a practical plan that links insight to action.
Whether you’re launching, growing, or rebranding, our research and analysis services help you make smarter, faster, and more confident decisions.
